Immerse yourself in this interview with Tracie Patten, the Vice President of Strategic Marketing at Marker, as she shares insightful thoughts from her marketing journey in the commercial construction industry.
You’ll learn many marketing lessons from Tracie’s unique journey to becoming a marketing maven. Tracie shares how her passion for strategy and branding led her to various industries before eventually working as a strategic marketer in the commercial construction field. Traci also takes time to talk about Marker’s unique work as a progressive, woman-owned commercial construction firm that strives to make construction projects be a fun and exciting realization of their clients' visions
Moreover, she discusses the importance of understanding your target audience, the role of relationships in marketing, and the power of personal branding. Tracie also shares common mistakes companies make in marketing and communications. Finally, she offers important advice for marketers who seek to expand their horizons and become better professionals and marketing leaders.
Tune in today to learn how you can be a more strategic marketer.
