In this episode of The CMO Network Podcast, we sit down with Umang Barman, VP of Marketing at Balbix, to discuss go-to-market strategies, content creation, and marketing leadership in the cybersecurity industry.
Umang shares his journey from product marketing to leading successful go-to-market strategies. He emphasizes the importance of inbound, outbound, and partner channels in marketing.
This discussion also leads to an explanation of how Balbix
enables organizations to reduce cyber risk by identifying and mitigating their riskiest cybersecurity issues faster.
Moreover, he explains the intricacies of demand generation, the critical role of content creation, and the unique challenges of aligning product marketing with sales processes.
Umang also offers a candid look at his approach to building and managing high-performing marketing teams while focusing on cultural fit and collaboration at Balbix. For those early in their marketing careers, he provides invaluable advice on the power of networking and continuous learning.
Tune in for a deep dive into the world of cybersecurity marketing with Umang Barman.
