John Golden, the Chief Strategy and Marketing Officer at Pipeliner CRM, shares his insights on a range of marketing topics.
In this interview, John discusses his journey into marketing, the reasons behind his decision to work in the CRM industry, and what attracted him to Pipeliner CRM. He gives us a preview of the work that Pipeliner CRM does and how it’s helping many clients.
John also explains how he manages his team and maintains brand consistency across various channels and touchpoints.
He provides valuable advice on leveraging AI in content marketing and the importance of understanding salespeople for a successful marketing career. Additionally, he shares his thoughts on the significance of metrics, the role of product marketing in achieving company goals, and how to attract and retain top marketers.
This interview offers plenty of inspiration for anyone interested in marketing, CRM, and tech startups. Tune in today to learn more about how you can improve your marketing efforts and your customer experience.