We sit down with Kathleen M. Pomento, the Chief Marketing Officer at ProcureAbility, to talk about marketing for procurement services, go-to-market strategies, and marketing metrics.
In this in-depth conversation, Kathleen shares her unique journey into marketing and the importance of understanding customer pain points. She also shares how ProcureAbility offers customized solutions to meet clients' needs.
Moreover, Kathleen highlights the company's go-to-market strategy. In line with that, she emphasizes the role of metrics, content creation, and branding in driving leads and revenue.
Kathleen's passion for marketing shines through as she discusses the challenges and opportunities in the industry, and how ProcureAbility is navigating its international expansion.
There are plenty of marketing insights that you can take away from this episode. Tune in right now to learn more about how you can reimagine your marketing efforts just as ProcureAbility did.
