In this episode, Prateek Panda, the Vice President of Marketing at Tonic.ai, shares his journey into marketing and his experience with Tonic.ai.
Prateek offers an in-depth explanation of Tonic.ai's unique approach to data privacy and the benefits it offers to its customers. He also provides valuable insights into his go-to-market strategy and the importance of channel selection.
Additionally, Prateek emphasizes the significance of SEO and content creation in demand generation and discusses the evolving role of branding in the B2B space.
He also shares his thoughts on the synergy between product marketing and sales, the importance of communication, and the role of leadership in marketing organizations.
This interview is packed with valuable insights for anyone interested in cybersecurity marketing, product marketing, and leadership in marketing organizations.
