In this episode of The CMO Network podcast, Christian Kunkel, the Chief Marketing Officer at Fingercheck, shares his journey into marketing and his experiences working in diverse industries.
Christian provides a detailed overview of Fingercheck, a company dedicated to simplifying payroll and HR processes for small to medium-sized businesses. He tackles the complex world of payroll, offering unique solutions to industry-specific problems.
Moreover, Christian shares the company’s strategic approach to understanding customer needs and pain points. One important aspect of such an approach emphasizes the importance of customer conversations and surveys.
He also discusses their go-to-market strategy, highlighting the importance of aligning with the right channels and creating relevant content.
There are plenty of marketing insights waiting to be unveiled. Tune in right now to check your marketing reality and see how you can make it better today!
