In this interview, Kathleen Glass, the Vice President of Marketing at AquaSpy, shares her marketing journey and experiences in AgTech and marketing.
Kathleen talks about her attraction to AquaSpy, the company's objectives, and how it is making a difference in the agriculture sector.
Also, Kathleen discusses the challenges and opportunities in introducing new technology in the farming industry. She shares her strategies for generating demand, creating content, and executing go-to-market plans.
Additionally, she provides valuable insights into leadership in marketing organizations, team-building, and the role of AI in content marketing.
This interview offers a unique perspective on marketing in the tech-driven agricultural industry. Tune in to gain more marketing inspiration.
