The CMO Network sits down with Sowmya Moni, the Vice President, Marketing and Alliances at Incture, to talk about her marketing journey and her critical insights on tech marketing and startups.
In this episode, Sowmya shares her marketing, which began with her fascination with business analysis and customer feedback to leading marketing efforts in a tech startup.
From here, Sowmya introduces how Incture is helping SAP customers through their digital and AI solutions and products.
She also discusses the challenges of branding in the enterprise application space and her thoughts on the role of AI in marketing. Moreover, her advice for tech startups to accelerate product-market fit cannot be missed.
Lastly, Sowmya emphasizes the importance of understanding customer behavior, creating compelling narratives, and maintaining a synergy between product marketing and sales.
This episode is packed with inspiring marketing insights to help you grow your startup business. Tune in today to explore more ways to enhance your marketing efforts!
