In this episode, Aruna Inalsingh, Director - Marketing & Partner Channel at GSI, shares her journey from engineering to marketing, and how her diverse experience shapes her approach to marketing in the tech space.
Aruna discusses the challenges of aligning multiple business lines in a go-to-market strategy and the importance of understanding customer pain points. She also emphasizes the role of metrics in marketing. Moreover, Aruna offers her insights on the need for strong branding and the critical relationship between product marketing and sales.
Her belief in two-way communication as a key to success is a recurring theme throughout the discussion.
Aruna's insights are valuable for anyone looking to understand the complexities of marketing in a company dedicated to serving a broad spectrum of business, functional, and technical consulting services.
Tune in to find more marketing inspiration today!
