In this interview, we sit down with Laura Ayala, the Vice President of Marketing and Customer Experience at Karius, to talk about healthcare marketing and improving customer experience.
Laura shares her marketing journey. She explains how her personal experiences shaped her career path and how this has influenced her marketing leadership style.
Moreover, she discusses how Karius is transforming the diagnostic space with its innovative technology.
Laura also offers her perspective on content creation, metrics, and branding in the healthcare industry. She emphasizes that content marketing in healthcare needs clinical insights and expertise.
Furthermore, Laura discusses the challenges of aligning product marketing efforts with the sales process and shares her strategies for building and managing marketing teams.
Lastly, Laura gives her thoughts on the use of generative AI in content creation. She provides valuable advice for those early in their marketing journey.
If you’re looking for more ways to integrate data into your marketing efforts, this episode is meant for you. Tune in today to uncover more ideas!
