Jesús Hoyos, the CRM Advisor and Chief Strategy Officer at CX2 Advisory, joins us to share his expert perspectives on customer relationship management and marketing leadership.
In this conversation, Jesús discusses the importance of campaign governance in CRM and the role of data in driving decisions.
He also touches upon the challenges of ensuring brand consistency across different locations and touchpoints within a company. Additionally, Jesus provides valuable advice for companies looking to improve the synergy between product marketing and sales.
Towards the end, he offers his insights into the potential of AI in content marketing and the need for businesses to start leveraging it now. This interview is packed with practical advice and thought-provoking ideas for anyone interested in CRM and marketing strategies. Tune in now to better your customers’ experiences and level up your marketing game!
