We sat down with Ashley Allman, Vice President of Marketing and Development at Westminster-Canterbury on Chesapeake Bay & Senior Options, LLC., to talk about marketing and community building
Ashley shares her unconventional journey from nonprofit fundraising to leading sales and marketing for a premier life plan community in Virginia Beach.
She discusses the unique challenges of marketing nonprofit missions. Moreover, she highlights innovative strategies her team employs, including successful digital and email campaigns.
Ashley also highlights the importance of building a strong brand, as evidenced by their top ranking in Virginia by Newsweek.
With a data-driven approach and a focus on trust and open communication, Ashley offers valuable insights into effective leadership and marketing in the senior living industry. Tune in today to explore marketing for non-profit organizations!
