Get insights into the world of marketing for water infrastructure with Tracy DeJarnett, Chief Marketing Officer at Hobas Pipe USA, Inc.
Tracy shares her passion for connecting the right buyers with companies and discusses the unique challenges of marketing in the water, wastewater, and construction industry.
Moreover, Tracy shares Hobas Pipe's high-touch approach to reaching municipalities, engineers, and contractors through a combination of digital and in-person strategies.
Also, Tracy discusses how her team generates demand, creates engaging content, and measures success in an industry where projects can take years to come to fruition.
Finally, she emphasizes the importance of branding and how Hobas Pipe aims to be the trusted choice for long-lasting, corrosion-free pipes.
This interview offers a fascinating look at marketing in a vital yet often overlooked industry. Tune in today to go deeper into these marketing lessons!
