In this episode, we sit down with Brooke Leys, Chief Marketing Officer at Pembroke, one of the largest private insurance brokerages in the US.
Brooke shares her unexpected journey into marketing, starting at Procter & Gamble and moving through various industries like Fintech and InsurTech.
She discusses her role at Pembroke, where she's tasked with integrating multiple subsidiaries and telling the company's story. Brooke explains how Pembroke offers end-to-end insurance solutions while keeping personal relationships with clients.
We explore topics like go-to-market strategies, demand generation, content creation, and the importance of metrics in marketing. Brooke also shares her views on branding and product marketing.
This conversation offers valuable insights for marketers at all levels, especially those interested in the insurance industry.
