In this episode, we sit down with Olena Bobalo, Vice President of Global Marketing at Svitla Systems. Olena shares her journey from a tech-savvy family to leading marketing in the IT industry.
She discusses how Spitla Systems uses dev centers to provide flexible IT and marketing services. Olena explains their strategies for keeping current customers and finding new ones.
We explore the importance of content creation, branding, and product marketing in the tech world. Olena also shares her thoughts on leadership and team building in marketing organizations.
Finally, we dive into how artificial intelligence is changing marketing, and Olena offers advice for young marketers starting their careers.
This episode is packed with insights for anyone interested in tech marketing, leadership, and the future of the industry.
