In this episode, we dive into the world of B2B marketing with Tzvi Kopetz, VP of Marketing at Lusha.
Tzvi shares his journey from entrepreneur to marketing leader, offering unique perspectives on product-led growth and go-to-market strategies. He discusses how Lusha helps sales professionals find and connect with prospects more efficiently.
The conversation covers key marketing topics including:
Choosing and optimizing marketing channels
Generating demand in a product-led growth model
The importance of metrics and data-driven decision making
Leveraging AI in marketing processes
Building brand awareness in a competitive space
The evolving role of product marketing
Tzvi provides practical insights on aligning marketing efforts with business goals and fostering collaboration between teams. This episode offers valuable takeaways for marketers looking to drive growth and improve their strategies.
