In this episode, John W. Manley, Chief Marketing Officer at Formidium, shares his journey and insights into B2B marketing in the fintech industry.
John discusses how Formidium, a global fund administrator, adapts to client needs and leverages technology to stand out in a competitive market. He explains their approach to branding, content creation, and measuring marketing effectiveness.
Key topics covered include:
Generating demand through various marketing channels
Developing a cohesive brand architecture
Using AI tools to enhance marketing efforts
The importance of human touch in marketing
John also offers valuable perspectives on leadership and building marketing teams in a B2B environment. His insights provide practical advice for marketers looking to drive growth and innovation in their organizations.
