In this episode, we dive into the world of payment processing with Nate Hirshberg from Shift4. Nate shares his journey into marketing and how he landed in the payments industry.
We explore Shift4's role in simplifying complex payment systems for businesses across various sectors. Nate discusses their strategies for reaching new customers and expanding services with existing ones.
The conversation covers key marketing topics like content creation, AI in marketing, and the importance of branding. Nate also shares insights on leadership, team building, and retaining top talent in marketing organizations.
Finally, Nate offers valuable advice for young marketers starting their careers, emphasizing the importance of continuous learning and stepping out of one's comfort zone.
This episode provides a comprehensive look at modern marketing strategies in the B2B tech space.
