In this episode, we dive into the world of marketing with Marelise Gilbert, Vice President of Marketing at Entersekt, a leading financial authentication provider.
Marelise shares her journey from advertising to data-driven marketing, and offers insights on content creation, demand generation, and branding in the B2B space.
She discusses the importance of metrics and analytics in marketing decisions, while emphasizing the continued relevance of human expertise in the age of AI.
Marelise also provides valuable perspectives on leadership in marketing organizations, including how to build and manage high-performing teams.
Whether you're a seasoned marketer or just starting your career, this conversation offers practical advice and thought-provoking ideas on navigating the evolving landscape of marketing in the financial technology sector.
