In this episode, Chris Willis shares insights from his 25-year marketing career. He discusses:
- His journey into marketing and becoming a CMO
- Axios HQ's mission to improve internal communications
- Go-to-market strategies for new and existing customers
- Effective channels for lead generation and demand creation
- The importance of understanding customer needs
- His views on AI in marketing and content creation
- Key marketing metrics and pipeline management
- Challenges in branding and standing out
- The true role of product marketing
Chris offers practical advice on building marketing engines, creating impactful content, and measuring what matters. He emphasizes the value of customer conversations and delivering actionable insights to drive business growth.
