In this episode, Laura Guntren, VP of Marketing at gWorks, shares her journey and expertise in marketing for local government software solutions.
Laura discusses:
Tailoring go-to-market strategies for existing vs. new customers
Creating valuable content to build trust and educate clients
Leveraging industry events and partnerships to reach niche markets
Using AI as a tool while emphasizing human oversight
Balancing high-level and detailed metrics for different audiences
The importance of branding beyond visuals
Leadership approaches in marketing teams
She also offers advice for aspiring marketers, stressing the value of public speaking skills and understanding clients through direct observation.
This conversation provides practical insights for marketers in specialized B2G industries and beyond.
