In this episode, we dive into the world of medical device marketing with Jacqueline Keller, VP of Marketing at ClearPoint Neuro.
Jacqueline shares her journey from medical interpretation to marketing, and offers valuable insights on:
Tailoring marketing strategies for different audience segments
Gathering customer feedback to drive product development
Effective channels for lead generation in specialized industries
Data-driven decision making with limited budgets
Building a strong brand beyond just visuals
The importance of understanding the competitive landscape
She also discusses the challenges of marketing in a niche industry and offers advice for aspiring marketers.
Jacqueline provides a balanced view on the role of AI in marketing, highlighting its potential while emphasizing the continued importance of human creativity and product knowledge.
