In this episode, we dive deep into the world of marketing with Gino Palozzi, Chief Marketing Officer at DailyPay.
Gino shares his journey from sales to marketing and explains DailyPay's innovative earned wage access solution.
He offers valuable insights on go-to-market strategies, demand generation, and the importance of tailoring content to different stages of the buyer's journey.
Gino discusses the challenges of marketing in a B2B2C model and the need for a multi-channel approach.
The conversation also explores the rapidly evolving role of AI in marketing, from content creation to personalization and process improvement.
Gino's expertise shines through as he discusses the potential of AI to revolutionize not just marketing, but also product development and customer experience.
