In this episode, we dive into the world of marketing in the consumer research industry with Meagan Healey, Vice President of Marketing at Dig Insights.
Meagan shares her journey from sales to marketing, highlighting the value of consumer research in creating compelling content. She discusses Dig Insights' approach to market research and innovation, explaining how they help companies drive growth through data-driven insights.
The conversation covers various aspects of B2B marketing, including:
Integrating different product offerings for a smoother customer journey
Tailoring content strategies for existing and new customers
Capturing and validating buyer personas
Creating and distributing content across different channels
Leveraging thought leadership to boost brand awareness
Meagan's insights offer valuable lessons for marketers in research-driven industries and beyond.
