In this episode, we dive deep into the world of B2B tech marketing with Brad Schechter, VP of Marketing at Fuel Cycle. Brad shares valuable insights from his extensive career, covering topics like:
The evolution of digital marketing
Building effective go-to-market strategies
Creating customer-centric content
Leveraging data for decision-making
The importance of product marketing
Brad also discusses his approach to team leadership and offers advice for tech startups looking to accelerate their growth.
Whether you're a seasoned marketer or just starting out, this conversation provides practical wisdom on navigating the complex landscape of B2B tech marketing. Learn how to build a strong marketing foundation, adapt to industry changes, and drive business success through strategic marketing efforts.
