In this episode, we dive deep into marketing strategy with Michael Francisco, VP of Marketing at Liquibase.
Michael shares his journey from sales to marketing leadership, offering valuable insights on:
Developing effective go-to-market strategies
Understanding customer pain points
Balancing organic and paid marketing channels
Creating quality content that resonates with buyers
Using AI tools wisely in marketing workflows
The importance of metrics in proving marketing's value
With years of experience at companies like Microsoft, Amazon, and GitHub, Michael brings a wealth of knowledge to the discussion.
He emphasizes the importance of adapting to changing buyer behaviors, especially as more technical buyers enter the picture. Michael's practical approach and focus on fundamentals provide actionable takeaways for marketers at all levels.
