In this episode, we dive into the world of marketing with Vahagn Sarksyan, Vice President of Marketing at Krisp. Vahagn shares his journey from PHP developer to marketing expert, offering valuable insights for both seasoned professionals and newcomers to the field.
Vahagn discusses Krisp's innovative AI-powered noise cancellation technology and their approach to marketing different product lines. He explains their "land and expand" strategy and the challenges of content creation and distribution in today's crowded digital landscape.
The conversation covers the use of AI in content marketing, advice for aspiring marketers, and tips for early-stage tech startups. Vahagn emphasizes the importance of understanding customers and tailoring marketing strategies to different target audiences.
This episode offers a wealth of knowledge for anyone interested in the evolving world of marketing and AI technology.
