In this episode, we dive deep into the world of marketing and behavioral science with Alex Ferrer, Chief Marketing Officer at BeWay Consulting.
Alex shares his journey from Coca-Cola to behavioral science consulting, offering valuable insights on:
Understanding customer motivations
Building a successful B2B marketing strategy
The power of word-of-mouth marketing
Balancing short-term metrics with long-term brand building
The role of AI in marketing
Maintaining brand consistency across channels
With his unique blend of corporate and consulting experience, Alex provides practical advice for marketers looking to leverage behavioral science in their strategies.
Whether you're a seasoned marketer or just starting out, this episode offers fresh perspectives on how to connect with customers and drive business growth.
