In this episode, we dive into the world of B2B marketing with Anand Akela, Chief Marketing Officer at Acalvio Technologies.
Anand shares insights on go-to-market strategies, demand generation, and content marketing in the cybersecurity industry. He discusses how Acalvio uses deception technology to protect enterprises from cyber threats.
The conversation covers key marketing topics including:
Developing effective go-to-market plans
Creating and distributing content
Using AI tools in marketing
Measuring marketing performance
Building and leading marketing teams
Anand also offers valuable advice for aspiring marketers based on his extensive experience in Silicon Valley tech companies.
This episode provides a comprehensive look at modern B2B marketing practices and leadership from an experienced CMO's perspective.
