In this episode, we dive into the world of marketing with Harry Cruickshank, Chief Marketing Officer at Promising Outcomes.
Harry shares his journey into marketing and what attracted him to Promising Outcomes. He explains how the company helps businesses understand and meet customer expectations.
We explore effective lead generation strategies for small businesses, including networking and creating targeted content. Harry discusses the importance of brand positioning and overcoming challenges in a competitive market.
The conversation also covers key marketing metrics, tools, and the use of AI in content creation. Harry offers valuable insights on leveraging AI while emphasizing the need for human input.
This episode is packed with practical advice for marketers, especially those working in smaller companies with limited resources.
