In this episode, we dive deep into the world of cybersecurity marketing with Tony Thompson, Chief Marketing Officer at Swimlane.
Tony shares his journey from PR to tech marketing, and explains how Swimlane's automation solutions help organizations tackle cybersecurity challenges.
Key topics covered include:
Aligning marketing to buyer personas and pain points
Developing effective go-to-market strategies
Creating impactful content and campaigns
Leveraging AI in marketing responsibly
Improving synergy between marketing and sales
Tony also offers valuable insights on product marketing misconceptions, the role of sales development teams, and setting marketing budgets.
Whether you're a marketing professional or interested in cybersecurity, this episode provides practical wisdom from an industry veteran.
