In this insightful episode, we speak with Dayna Neumann, Chief Sales and Marketing Officer at United Direct Solutions.
Dayna shares her journey into marketing and discusses the recent rebranding of her company. She offers valuable insights on:
Creating effective B2B marketing strategies
Understanding customer needs through various feedback methods
The importance of branding in the printing and mailing industry
Key marketing metrics to focus on
Developing successful go-to-market strategies for new products
Dayna also discusses leadership in marketing organizations and how her company uses the Entrepreneur's Operating System (EOS) to drive growth.
Finally, she shares her thoughts on leveraging AI in content marketing and the challenges it presents.
This episode is packed with practical advice for marketers in B2B industries.
