In this episode, Carol McNerney shares her journey into marketing and insights as Chief Marketing Officer at Walker and Dunlop.
Carol discusses how she discovered her passion for marketing through customer-facing roles. She explains Walker and Dunlop's services in commercial real estate financing and investment.
Key topics include:
Marketing strategies for existing vs. new customers
Creating content to meet customers where they are
Overcoming branding challenges during acquisitions
Attracting and retaining top marketing talent
Views on AI in content creation
Carol offers valuable advice for aspiring marketers, emphasizing the importance of exploring different marketing disciplines and staying updated with technology trends.
This conversation provides practical insights for marketers at all career stages.
