In this insightful podcast episode, we hear from Athar Ahmed, Chief Marketing Officer of giles® AI. With over 24 years of experience in marketing, Athar shares valuable perspectives on the evolving landscape of digital marketing and AI.
Athar discusses his journey into marketing, the innovative approach of giles® AI in solving enterprise challenges, and strategies for demand generation. He offers thoughtful insights on content creation, the importance of understanding your audience, and the critical role of branding in the competitive AI industry.
The conversation also covers key topics like marketing metrics, product marketing misconceptions, and leadership in marketing teams. Athar's blend of experience and forward-thinking approaches provides listeners with practical wisdom applicable to modern marketing challenges.
