Description

In this episode, we sit down with Traci DePuy, Chief Marketing Officer of PCMA (Professional Convention Management Association).

Traci shares her unique journey in marketing, from research to event marketing and leadership roles. She discusses PCMA's mission to support the $1 trillion global events industry.

Key topics include:

• Effective channels for lead generation
• The power of peer-to-peer content creation
• Leveraging AI in marketing and event planning
• The importance of metrics and clear objectives
• Branding strategies for long-standing organizations

Traci also offers valuable insights on leadership in marketing and advice for aspiring marketers. Her perspective highlights the evolving landscape of marketing and events in a technology-driven world.