Description

In this episode, Emily Askham shares insights from her role as Chief Marketing Officer at Natixis Investment Managers.

She discusses developing go-to-market strategies, generating demand, and creating content for B2B financial services. Emily explains how her team uses client scoring and data to drive marketing efforts.

Key topics include:

• Adapting marketing approaches across different global markets
• Leveraging AI and new technologies to enhance efficiency
• Ensuring the customer voice is heard throughout the organization
• Building brand consistency across channels
• Leadership philosophies for empowering marketing teams

Emily offers a candid perspective on the challenges and opportunities in financial services marketing. Her insights will be valuable for marketers in highly regulated industries looking to drive growth and innovation.