In this episode, we dive into the world of B2B healthcare marketing with Adriana Rangel, Chief Marketing Officer at Nilo.
Adriana shares her journey from software engineering to marketing, highlighting how her technical background and artistic talents blend in her current role.
She discusses Nilo's innovative platform for healthcare companies and explains their account-based marketing approach.
Adriana offers insights on content creation, the use of AI in marketing, and the importance of revenue metrics.
She also shares valuable advice for aspiring marketers and her views on effective marketing leadership.
This conversation covers a wide range of marketing topics, from go-to-market strategies to branding, providing a comprehensive look at modern B2B marketing in the healthcare sector.
