In this episode, we dive into the world of insurance marketing with Angie Hebert, Chief Marketing Officer at NavSav Insurance.
Angie shares her journey from pre-law studies to marketing, highlighting the importance of design and psychology in her career shift. She discusses NavSav's unique approach to insurance, offering a wide range of services with a customer-centric focus.
The conversation covers various marketing aspects, including go-to-market strategies, demand generation, and the vital role of referrals. Angie emphasizes the importance of creative content and branding in the insurance industry.
We also explore Angie's passion for metrics and data-driven decision-making, as well as her views on AI in marketing. The interview concludes with insights on leadership and advice for aspiring marketers.
