Description

In this episode, we dive deep into the world of healthcare marketing with Adam Pines, Chief Marketing and Growth Officer at SureCo.

Adam shares his unique journey from film production to marketing, and explains how SureCo is revolutionizing employer-provided healthcare in America.

He offers valuable insights on:

• Building trust and relationships in marketing
• Creating effective content strategies
• Leveraging AI for marketing experimentation
• Maintaining brand consistency across channels

Adam emphasizes the importance of balancing creativity with data-driven approaches in marketing. He also discusses the challenges and opportunities in the evolving healthcare industry.

This conversation is packed with practical advice for marketers in any field, especially those dealing with complex products or services.