Description

In this episode of the CMO Network Podcast, host Federico interviews Conor Coughlan, Chief Marketing Officer at Armis.

Conor shares his journey into marketing and offers valuable insights on:

• How the CMO role has transformed over the years
• The importance of aligning marketing with sales and customer success
• Key metrics that matter to boards and executives
• The impact of AI on marketing strategies
• Future trends shaping the marketing landscape

Conor also provides leadership advice for managing marketing teams and offers guidance for aspiring marketers starting their careers.

This conversation covers a wide range of topics relevant to modern marketing leaders, from data-driven decision making to the potential consolidation of go-to-market functions in the near future.