Description

In this episode, we dive into the fascinating career of Craig Vandermaden, Chief Marketing Officer at Stepping Up Physical Therapy.

Craig shares his unconventional path from army infantry to physical therapy, and finally to marketing. He discusses how embracing new challenges led to unexpected success in growing his company's patient volume by over 100%.

We explore Craig's perspectives on:

• Building a purpose-driven company culture
• Adopting an "infinite game" mindset in business
• Viewing competitors as "worthy rivals"
• Using metrics as conversation starters
• The importance of authentic branding
• Leadership that prioritizes employee well-being

Craig's insights offer valuable lessons for marketers and business leaders looking to create meaningful growth and foster a positive work environment.