Description

In this episode, we sit down with Elyssa Steiner, Chief Marketing Officer of Cantaloupe Incorporated. Elyssa shares her journey from a startup environment to leading marketing at a major player in the self-service retail space.

She discusses:

• How Cantaloupe is revolutionizing unattended retail through technology
• Strategies for marketing to both small businesses and large enterprises
• The importance of creating multi-purpose content
• Approaches to branding, especially when integrating acquisitions
• Developing effective product launch playbooks
• Building a collaborative and accountable marketing team culture

Elyssa offers valuable insights on aligning marketing efforts with sales processes and product development. She also emphasizes the importance of leadership that balances empathy with clear expectations.

This episode provides a wealth of knowledge for marketers looking to drive innovation and build high-performing teams.