Description

In this episode, we dive into the world of marketing with Michaela Dempsey, Chief Marketing Officer at Levelpath.

Michaela shares her unique journey from fine arts graduate to tech marketing leader. She offers insights on go-to-market strategies, demand generation, and the importance of understanding customer needs.

The discussion covers various marketing topics, including:

• The role of AI in content creation
• The significance of metrics in guiding marketing decisions
• The evolving nature of branding in today's business landscape
• The importance of collaboration in product marketing

Michaela also provides valuable advice for aspiring marketers, emphasizing the importance of curiosity, hard work, and continuous learning.

This conversation offers a wealth of knowledge for both seasoned professionals and those just starting their marketing careers.