In this episode, we talk with Wendy White, Chief Marketing Officer of Daxko. Wendy shares her unique journey from Army psychological operations to tech marketing.
She discusses Daxko's role in fitness and community center software. Wendy explains how they handle branding after acquiring many companies. She also talks about marketing to new and existing customers.
Wendy shares insights on understanding customer needs, using AI for insights, and the importance of metrics. She stresses the value of measuring everything in marketing.
Finally, Wendy offers advice on leadership in marketing teams. She highlights the challenges of managing remote teams across different time zones.
This interview provides valuable lessons for marketers at all levels, from strategy to team management.
