Description

In this episode, we dive deep into the world of marketing with Eric Eden, CMO of Workverse. With over 25 years of experience in tech marketing, Eric shares valuable insights on:

• The evolution of internet marketing since the 1990s
• Building quality-focused professional networks
• Effective content creation and distribution strategies
• Leveraging AI tools in marketing
• Balancing demand generation and branding efforts
• Key metrics for measuring marketing success
• Building high-performing marketing teams

Eric's journey from journalism to tech marketing offers a unique perspective on the industry's transformation. He emphasizes the importance of adapting to technological changes, focusing on quality over quantity, and hiring passionate, curious individuals.

Whether you're a seasoned marketer or just starting your career, this episode provides actionable advice and thought-provoking ideas to elevate your marketing game.