Description

In this episode, we talk with Jody Guetter, Chief Marketing Officer of Nimbus, a financial technology company.

Jody shares her unique career journey in marketing, spanning retail, data analytics, and financial services. She offers insights on content strategy, marketing metrics, and leadership.

Key topics covered include:

• The importance of aligning content with audience needs
• Balancing different types of marketing metrics
• Building and managing effective marketing teams
• The growing importance of AI literacy for marketers
• The value of professional networking in career growth

Jody also discusses Nimbus's role in providing technology solutions for banks and credit unions, including their innovative "Launch" product for digital banking growth strategies.

This conversation offers valuable advice for both experienced marketers and those just starting their careers in the field.