In this episode, we dive into the world of B2B marketing with Sudiptaa Paul Choudhury, Chief Marketing Officer at Shorter Loop.
Sudiptaa shares her journey into marketing and explains how Shorter Loop helps product teams work more efficiently. She discusses strategies for go-to-market planning, demand generation, and content creation.
A key focus is on using AI tools to enhance marketing efforts while being aware of their limitations. Sudiptaa also offers insights on leadership in marketing organizations.
The conversation covers practical advice for early-stage startups on achieving product-market fit. Sudiptaa emphasizes the importance of thorough customer research and experimentation before rushing to execution.
This episode provides valuable lessons for marketers at all levels, from startup founders to experienced CMOs.
