Description

In this episode, we talk with Hwei Oh, Chief Marketing Officer at SolCyber. Hwei shares her journey into marketing and her experience leading a startup in the crowded cybersecurity space.

Key topics include:

• SolCyber's approach to managed security services
• Strategies for building brand awareness in a competitive market
• The importance of educational content in cybersecurity marketing
• Balancing AI tools with human authenticity in content creation
• Leadership lessons for building strong marketing teams

Hwei offers valuable insights on go-to-market strategies, demand generation, and creating a distinctive brand voice. She also provides advice for aspiring marketers looking to advance their careers.

This conversation explores the challenges and opportunities in marketing complex B2B services, with practical takeaways for marketers across industries.