Description

In this episode, Scott McAfee, CMO of MovementX, shares insights on marketing in the healthcare space.

Scott discusses his journey from physical therapist to marketing leader. He explains how MovementX is disrupting traditional physical therapy with a focus on flexibility and work-life balance for practitioners.

Key topics covered include:

• Go-to-market strategies for recruiting therapists and patients
• Effective marketing channels for patient acquisition
• Leveraging AI tools in marketing while maintaining a human touch
• Aligning teams around core business metrics
• Overcoming misconceptions about healthcare marketing

Scott emphasizes the importance of storytelling, empathy, and solving real customer problems. He offers valuable advice for aspiring marketers on mastering these fundamental skills.