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Description

In this episode, dive into a thought-provoking conversation with Jon Finegold, a seasoned marketing professional and strategic leader at Signiant.

Explore the core of data-driven marketing as Finegold shares valuable insights on maintaining clean data, fostering a culture of accurate information input, and the pivotal role of sales and marketing alignment.

Uncover his experience in orchestrating a harmonious collaboration between these two crucial departments to achieve common goals.

Finegold's expertise shines as he delves into the evolving landscape of AI in marketing, discussing its potential impact and the challenges it poses.

Discover how Signiant leverages technology while keeping the human touch intact, all while adapting to changing market dynamics.

Tune in to gain actionable strategies and perspectives that will undoubtedly resonate with marketers and business leaders alike.